How Merchants and Wholesale Distributors Are Using AI to Get Ahead of Problems

You've invested in the dashboards. The alerts fire on time. The reports land in the right inbox.

And yet, a stockout still catches someone off guard. A margin issue still surfaces a month too late. An invoice dispute still eats an afternoon. Visibility was never the missing piece. What happens after the alert fires is.


In this session, Kelly Stafford and Ollie Wilson will show what AI actually looks like when it's built for merchant and distribution operations, not a generic AI tool bolted onto your systems, but agents that already run inside businesses like yours, quietly doing the work that used to take a person a day.

Register Now

Thursday 24th September | 11am BST

Join us on Thursday 24th September at 11 am to see:



  • Why visibility alone isn't the answer — where the real bottleneck sits after the alert fires
  • Generic AI vs. AI built for your industry — why data trained on merchants and distributors spots what off-the-shelf tools miss
  • Four real AI agents, not hypotheticals — automation already running in businesses like yours: invoice matching, inbox sorting, multi-site reordering, and supplier chasing
  • A live look at it in action — a short, practical demo inside a real ERP environment
  • A no-disruption way to start — begin with one high-impact decision, prove the value, then scale

Kelly Stafford

Regional Account Manager Merlin ERP from Aptean


Ollie Wilson

Account Manager
Merlin ERP from Aptean





Save Your Seat for Thursday 24th September at 11am BST

If you can't make the live session, please continue to register and we will send you the on-demand recording.